Soo Joo is an Icon to say the least and appeared on countless covers and campaigns for such clients as Vogue, Dazed, W, CR, Chanel,... walked fashion shows for Versace, Fendi, Lanvin, Loewe, amongst others. She became the first Asian-American woman to be a L'oréal spokesmodel. Soo Joo is also known for her work with Chanel and is a Global Ambassador for the brand.